The Living Kitchen ™
The Living Kitchen, Sub-Zero and Wolf’s store-within-a-store concept, houses the company’s high-end refrigeration and cooking appliances in a 1,200 square foot enclosed space, outfitted with beautiful cabinetry, counter and floor materials.
The Living Kitchen, which debuted in 2005, is designed to present Sub-Zero and Wolf brands in the environment in which they are intended – in vignettes showcasing the breadth of products, and offering consumers the opportunity to experience Sub-Zero and Wolf appliances in a real kitchen setting.
“For us, these dealer’s showrooms are natural choices for Living Kitchen locations,” said Bruce Trevarrow of Trevarrow, Inc., Sub-Zero and Wolf’s exclusive distributor in Michigan. “Their service philosophy and leadership in representing our products make for ideal locations.”
The Living Kitchen initiative has already rolled out to each Sub-Zero and Wolf distributor showroom nationwide and represents part of an aggressive multi-year branding and product development strategy for the 60-year-old family-owned company.
“Simply lining products up against a wall doesn’t cut it anymore. Much like luxury automotive manufacturers such as Mercedes and retailers like Neiman Marcus have branded the consumer luxury retail experience, we are surrounding these two specialty brands in what we believe is a powerful shopping context,” said Jim Bakke, President and CEO of Sub-Zero and Wolf.
The Living Kitchen reveals the company’s newest kitchen appliances, including the highly anticipated built-in line-up highlighting both the internal ice and water as well as the new french doors serve as a testament to Sub-Zero’s dedication to food preservation, design and freshness. Similarly, Wolf’s E Series oven now offered in all black glass, with its streamlined integrated design which can be flush-mounted for a contemporary look and the much anticipated Wolf convection steam oven which chefs are raving about. In addition to these newest products, The Living Kitchen also features favorites such as the Sub-Zero PRO 48 professional-style residential refrigerator, an induction cooktop from Wolf which brings the popular European cooking method to North America, and Wolf’s rangetop with its dual-stacked sealed burners delivering the ultimate in control.